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Hi, I'm Lital.
I design for Users — with empathy, clarity, and over 15 years of experience turning complexity into simplicity.

About me
Experienced product designer with a strong UX/UI foundation and a proven record of leading design initiatives that drive business results. I’ve led cross-functional teams, managed complex design processes end-to-end, and delivered user-centered solutions across fintech, healthtech, SaaS, and eCommerce. My approach combines strategic thinking, hands-on execution, and deep collaboration to create products that are intuitive, scalable, and purpose-driven. I foster a design-first mindset that balances innovation with optimization—always keeping users and outcomes at the center.

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